About Us
Kidulan is a Kerala-based baby and kids brand built to make parenting easier. From newborns to kids up to 8 years, we offer high-quality, affordable essentials - delivered directly to your home, when you need them most.
We started Kidulan to solve a simple problem: parents should not have to choose between quality, price, and convenience.
"Kidulan" means Excellent / Adipoli in Malayalam - and that is exactly what we aim to deliver, every single day.
Meet the Founders
Kidulan was founded by cousins Shabas Bin Ummer (CEO) and Nujaid Bin Saif (COO), who grew up together and shared a vision to build something meaningful.
While Shabas leads operations and ensures every experience runs smoothly, Nujaid focuses on sourcing, manufacturing, and bringing the right products to life - together building a brand parents can truly trust.
Our Story
In 2020, while observing markets across different countries, we saw how baby products could be - high in quality, thoughtfully made, and easily available.
But back home in Kerala, parents were often left choosing between overpriced options or products that did not truly deliver. Essentials were not always available when they were needed the most.
That did not feel right.
We knew there had to be a better way.
Starting from scratch in 2021, we spent years learning, researching, and building - understanding fabrics, products, and what truly matters for babies and parents.
It was not easy, but it shaped everything we stand for today.
"Because parenting should not come with compromises."
Kidulan was built to bring together quality, affordability, and convenience - into one place parents can truly rely on.
Why Kidulan?
Easier shopping, from the comfort of your home
Faster delivery, when you need it the most
Trusted, high-quality products - carefully sourced and made
Personalized support through MyCare Kidulan, built around parents
Our Vision
To become the default shopping choice for every parent starting from Kerala, and going beyond.
Team Kidulan
The people behind every order, every package, and every smile.
From packing to support, we work together to make parenting easier.
Built with care. Delivered with responsibility.
Loved by 20000+ moms.
